Selected stuff

A selection of previous strokes of the Pen:

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Along with Making Waves, I created the brand voice for a new exclusive platform for SAS Eurobonus members, Travelers Gems. Besides building the terminology and crafting the copy, I assisted the team in driving traffic through engaging newsletters and social media.

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Bringing a design legacy to life through compelling stories is both a delicate and delightful task. Since 2016, I’ve been assisting the team at Fritz Hansen, Godfather of Danish design, with copy and content to tell tales of exceptional craftsmanship and embrace a digital approach simultaneously.

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A new era of broadcasting television is in the making – and new ways of watching TV require a helpful hand of words. Along with the accessibility team at DR, I created a dictionary to guide and help every viewer out there to make the most of DRTV.

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Paying homage to nature is essential when telling the tales of Dinesen wood. With the launch of new wood types and collaborations with artists and designers, I helped the Dinesen family and team in creating the concepts, captions and copy.

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On the journey towards rethinking its approach to private banking clients, Danske Bank needed help in setting the tone. Along with folks from Bold, I helped craft an exclusivity guide – The Private Banking Playbook – targeted employees at Danske Bank Private Banking.

In a small studio office in the heart of Copenhagen, Danish clothing brand Carcel is changing the future of fashion. I provided the team with a style guide along with copy for the launch of a brand new line of spectacular silk.

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I team up with the friendly and talented folks at Adapt regularly – at times to provide copy for their internal activities, at times to assist on brand strategy and copy for their client projects.