Selected stuff

A selection of previous strokes of the Pen:

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Along with Making Waves, I created the brand voice for a new exclusive platform for SAS Eurobonus members, Travelers’ Gems. Besides building the terminology and crafting the copy, I assisted the team in driving traffic through engaging newsletters and social media.

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Bringing a design legacy to life through compelling stories is both a delicate and delightful task. Since 2016, I’ve been assisting the team at Fritz Hansen, Godfather of Danish design, with copy and content to tell tales of exceptional craftsmanship and embrace a digital approach simultaneously.

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A new era of broadcasting television is in the making – and new ways of watching TV require a helpful hand of words. Along with the accessibility team at DR, I created a dictionary to guide and help every viewer out there to make the most of DRTV.

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Paying homage to nature is essential when telling the tales of Dinesen wood. With the launch of new wood types and collaborations with artists and designers, I helped the Dinesen family and team in creating the concepts, captions and copy.

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The Barry team is on a mission to dust off the market for electricity by delivering transparency and heaps of freedom for the user. I assist the team with some mighty fine UX copy and words for their app voice & tone guide – all in the name of creating super seamless and likeable user journeys.

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As an insurance company owned by its members, it goes without saying that LB Forsikring cares about its members’ lives and experience with LB. On the journey towards researching and refining the member experience, I assisted the team with UX strategy, research and writing skills.

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On the journey towards rethinking its approach to private banking clients, Danske Bank needed help in setting the tone. Along with folks from Bold, I helped craft an exclusivity guide – The Private Banking Playbook – targeted employees at Danske Bank Private Banking.

In a small studio office in the heart of Copenhagen, Danish clothing brand Carcel is changing the future of fashion. I provided the team with a style guide along with copy for the launch of a brand new line of spectacular silk.

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I team up with the friendly and talented folks at Adapt regularly – at times to provide copy for their internal activities, at times to assist on brand strategy and copy for their client projects.