Instagram. Corporations on social media. Jimmy Fallon and Justin Timberlake on The Tonight Show. A lot of references spring to my ind when I hear the word ‘hashtag’. We all know the hashtag, God permit it we all use the hashtag; but for what?
In the late seventies, the # was used in programming in information technology; in the midst of the 00’s Twitter launched the use of hashtags as groupings, and created an algorithm for gathering the use of any particular tagged word in tweets.
Today, the hashtag has gone local. Bachelorette parties, weddings, birthdays – you name it. #mrandmrsjensen and the rest of them has created a whole new use of the hashtag, especially on Instagram, where they can save and share their memorable moments. Guilty as charged, I contributed to a local hashtag recently when hosting my friend’s babyshower aka #majasbaby. Today, when we wanna refresh baby memories or tell friends about that day we threw Maja’s babyshower we simply dig up the hashtag, voila.
The local hashtag is an interesting trend and it’s only a tiny step away from the interference of corporations, who are seeking to become (even more) local with their customers.