Occasionally, text based social media like Facebook, Twitter and Tumblr can be a be a bit of a bore – even for a text based copywriter. And no, it surely doesn’t mean that I skip the social drug. I simply relocate it to a more pictorial landscape – the land of Pinterest.
Many hours, home decor inspirations and crappy cat gifs later I find myself fulfilled with photos – and I can return to whichever textual activity I was procrastinating from.
This month I’m all about typography on Pinterest. Italic or bold, architectural shapes or handwriting replica – my palette of favourites is endlessly broad, as is my enthusiasm for the many awesome typographies shared on this platform.
Here is a handful of current elitists within tremendous typography:
Instagram. Corporations on social media. Jimmy Fallon and Justin Timberlake on The Tonight Show. A lot of references spring to my ind when I hear the word ‘hashtag’. We all know the hashtag, God permit it we all use the hashtag; but for what?
In the late seventies, the # was used in programming in information technology; in the midst of the 00’s Twitter launched the use of hashtags as groupings, and created an algorithm for gathering the use of any particular tagged word in tweets.
Today, the hashtag has gone local. Bachelorette parties, weddings, birthdays – you name it. #mrandmrsjensen and the rest of them has created a whole new use of the hashtag, especially on Instagram, where they can save and share their memorable moments. Guilty as charged, I contributed to a local hashtag recently when hosting my friend’s babyshower aka #majasbaby. Today, when we wanna refresh baby memories or tell friends about that day we threw Maja’s babyshower we simply dig up the hashtag, voila.
The local hashtag is an interesting trend and it’s only a tiny step away from the interference of corporations, who are seeking to become (even more) local with their customers.