There is a slight chance you don’t know what I’m talking about in the above stated. Let me enlighten you. I have recently joined the Creative Mornings Copenhagen team as head of Instagram and it’s quite awesome. Creative Mornings is a free monthly breakfast session, operating in more than 100 cities around the world. Every session includes a 20 minute inspirational talk from a handpicked speaker given his or hers take on this months global theme.
‘UGLY’ was the theme for January and in the midst of Fashion Week here in CPH we got more than 80 people to join us at Edition Copenhagen, a lithography studio in Christianshavn, for a cuppa joe and an unforgettable speech from the artist Michael Kvium. Here’s what happened on @cm_copenhagen that morning:
Instagram. Corporations on social media. Jimmy Fallon and Justin Timberlake on The Tonight Show. A lot of references spring to my ind when I hear the word ‘hashtag’. We all know the hashtag, God permit it we all use the hashtag; but for what?
In the late seventies, the # was used in programming in information technology; in the midst of the 00’s Twitter launched the use of hashtags as groupings, and created an algorithm for gathering the use of any particular tagged word in tweets.
Today, the hashtag has gone local. Bachelorette parties, weddings, birthdays – you name it. #mrandmrsjensen and the rest of them has created a whole new use of the hashtag, especially on Instagram, where they can save and share their memorable moments. Guilty as charged, I contributed to a local hashtag recently when hosting my friend’s babyshower aka #majasbaby. Today, when we wanna refresh baby memories or tell friends about that day we threw Maja’s babyshower we simply dig up the hashtag, voila.
The local hashtag is an interesting trend and it’s only a tiny step away from the interference of corporations, who are seeking to become (even more) local with their customers.