As a copywriter, a student of art, a friend and a girlfriend I have come to the conclusion, that telling a story rather than throwing out empty facts or giving orders simply works better. And believe it or not, it’s actually a lot more fun too.
New York Times featured this infographic on brand storytelling recently. Besides being cute and colorful it sums up the essence of todays B2C content marketing in a pretty awesome way. So when your boss asks: “Why should I spend precious time and dollars on buzzwords like storytelling?” The answer is that telling stories is the only way to get your customers to actually receive what you communicate – and, in the end, buy what you sell.
Don’t underestimate the power of storytelling – embrace it!