Admit it – you (too) judge the food by it’s cover
There used to be a time where beautiful packaging design was exclusive. You’d pay that extra dime for the looks since the chocolate, olive oil or Scotch was for your boss, father in law or someone else you wanted to impress. Today, packaging is everything regardless of the products price tag or personal receiver. Here are some of my favourites – from subtle pastels to graphical drawings and 50’s inspired typography.