Hi! I’m Stefani aka The Peckish Pen

If you’re looking for copy, content strategy, UX writing, or most things in between you’ve come to the right place. At The Peckish Pen, word wisdom turns good stories into great ones that seduce, inspire, and convert.

Scroll to discover the latest scribbles – and don’t hesitate to get in touch!

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EBAS – Når livet flytter sig

[In Danish]

Af alle de rapporter, vi møder gennem livet, er tilstandsrapporten ikke den mest forførende. Men essentiel for et trygt huskøb, dét er den. Sammen med holdet hos Adapt var jeg med til at skabe brand platformen, -oplevelsen og ordene bag EBAS’ kampagne for deres visuelle tilstandsrapporter.

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The future of TV

[In Danish]

DRTV er måske old news for dig, men for nogle af dine medborgere er ord som ‘streaming’ og ‘smart-tv’ ikke hverdagskost. Derfor har jeg, i selskab med talentfulde folk hos Adapt, givet DR en hånd med ordbogen her, der skal sikre, at alle kan se tv online – i dag og i fremtiden.

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Universal usability

What is usability anyway? To sum up, from this year’s World Usability Day in sub-zero Tallinn, Estonia, usability should be universal. Stop talking about ‘accessibility’ and ‘designing for the disabled’ – just start designing (and writing!) for everyone. Make universal stuff, period.

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Ingen is uden ros

[In Danish]

Mens september viste sig fra sin vådeste side, så sørgede Hjem-IS, team Adapt og undertegnede for, at der var gratis fløde til rare mennesker.

Design- og kampagnemagi: Adapt
Konceptudvikling og ord: undertegnede

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Emotionally speaking

“Essentially, taking your users’ emotions into consideration is — put simply — the act and the art of mirroring them.”

A short piece on emotions and why UX writers should start giving a damn about it. Posted on Medium.

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From forest to molecule

The sense and science of smell came to life in this project with Dinesen and smell scientist Sissel Tolaas! Storytelling by yours truly + a talented team of curious creators with a passion for the forest and everything it has to offer.

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Put simply: Improve your UX writing skills with behavioural psychology

https://medium.com/@stefanivujic/put-simply-improve-your-ux-writing-skills-with-behavioural-psychology-e62d8e1c01b7

Pre-summer scribbles on how to eliminate complex UX writing and start embracing easily decoded messages. Published on Medium.

‘Put simply’ is a string of stories paying homage to the online written word. It’s mission? To briefly introduce and audaciously challenge the online user experiences of today.

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Art history digitized

This spring I had the honor of exploring and challenging the academic agenda at the University of Copenhagen as an external lecturer in Art History.

Under the theme of ‘art history digitized’ we covered everything from participatory fandom and selfie culture to strategic use of social media for museums and lastly the future of art with Deep Learning.

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